How to Sell Beats Online in 7 Proven Steps!

Make money selling beats. We will break down how to sell beats online. These 7 proven steps will prepare you for a successful beat-selling business.

How to Sell Beats Online
Sell Beats Online Like a Pro!

It can be very profitable to sell beats online, but it can also be overwhelming when you’re just starting out.

There is a lot of competition online when it comes to selling beats. So you need to have the right approach to compete with other music producers.

If you invest in building a solid foundation, you can start making money and build a solid fan base.

Table of Contents

  1. How to Sell Beats Online
  2. How to Price Beats to Sell
  3. 15 Beat Selling Tips
  4. 10 Tips for Music Producers
  5. Beat Selling FAQs

How to Sell Beats Online

You should follow these seven steps to start a successful beat-selling business.

1. Build a Catalog of High-Quality Beats

Build a Large Catalog of High-Quality Beats
Create Music for a Variety of Music Genres

Here are 3 factors before selling your beats online.

1.1 Have Professional High-Quality Beats

One of the most important steps to selling beats online is having professional quality beats.

If your beats aren’t good, no one is going to buy them.

So you want to make sure your beats are at a professional standard and that music artists want to use them.

Your beats should be…

  • Properly mixed
  • Tested on a variety of different speakers
  • Be in the correct song structure
  • Have quality sounds

If you are new to making beats, talk to music artists and see what they have to say about your beats.

If no one wants to use your beats, free or paid, then you may need to improve your beats.

Related: 8 Reasons Your Beats Aren’t Selling

1.2 Offer a Wide Selection of Beats

You should have at least 50 beats in your beat store.

Create music for different music genres, different moods, and tempos.

If you only have 10 beats online, you aren’t giving music artists a lot to choose from.

When a music artist visits your website, you don’t know what type of music they are looking for.

So you want to give music artists a wide selection of music to choose from.

You don’t want to put a lot of effort into promoting your beat store when you only have a limited selection of beats.

If you do, you are going to be disappointed when no one buys your beats. When the issue is you aren’t giving music artists a lot to choose from.

You also want to create music that you know is popular to help your chances of succeeding.

If you only create music for one music genre you are limiting your audience and potential sales.

Here are the Top Music Genres on Spotify

Top Music Genres on Spotify in 2020
Most Streamed Music Genres on Spotify in 2020 – Statista

Build a large collection of professional beats to sell online.

2. Build a Beat Selling Website

Create a Beat Selling Website Music Maker Theme
Music Maker WordPress Theme – Beat Selling WordPress Theme

Building a website is the first step in creating a professional web presence.

A website gives you more control over the appearance, pricing, and user experience.

You don’t want to depend on beat-selling online marketplaces that promote your competitors.

You should have a website that will be the central location to be found.

This is where music artists will be able to buy beats, pay for services, and learn about you.

You can get website hosting for as cheap as $3 to $8 per month.

Sell 1 beat per month, and it pays for website hosting.

Setting up a website isn’t as hard as it used to be.

It can take more time because there is more flexibility and choices.

But you can set up a beat website in under 1 hour.

Tutorial: How to Create a Beat Selling Website

By having a website you will look more professional and the focus is on your beats.

What to Look for in a Website

The most important thing to look for when selling beats is the music player.

What to Look for In a Music Player

You need an audio player that makes it easy to search and find beats.

  • Playlist Feature – It should be easy to listen to all your beats on one page.
  • Easy Sorting – Sort by music genres, price, mood, and more.
  • Search – Allow people to search through your beats for key terms.
  • Instant Downloads – Customers want to download beats instantly.
  • Easy Buying Process – Make it simple to accept credit cards and PayPal.
  • Preview Download – Allow customers to download a tagged MP3 preview.
  • Make an Offer – Allow visitors to make offers to negotiate beat prices.
  • License Options – You want to be able to offer different license options.
  • Free Beats – Free beats are great to generate more traffic to your website.
Audio Player from Music Maker WordPress Theme
Audio Player from Music Maker WordPress Theme

All the features above are built into the Music Maker WordPress Theme.

This template lets you build a complete website to sell beats, products, and offer services online.

This is an example of the Homepage Template with the built-in audio player.

Beat Selling Website HOmepage Template
Beat Store Frontpage Template

Helpful Resources & Tools

How to Set Up a Beat Selling Website

We have a free course on how to set up a beat selling website.

Basic Steps to Create a Beat Site:

  1. Get Website Hosting – This is where your website is stored.
  2. Get Music Theme – This theme is created for selling beats online.
  3. Getting Started Guide – Install the theme, demo, and set up homepage.
  4. Upload Your First Beat – Add your first beat to your beat website.

So we highly recommend creating a beat-selling website.

You make yourself look more professional and invest in your business by doing so.

I have five websites myself because they cover various aspects of my business.

My business wouldn’t be possible without these websites.

Related: 5 Website Pages Every Music Website Needs

3. Build an Email List

Build an Email List to Sell Beats Online
Email Pop Up Example by Mister Lazy

Building an email list can help you market your beats to potential clients.

You need to assume that once someone visits your website, they may not return.

The goal is to capture their email address to keep in touch.

This way you can message them about new music, beat sales, and other information in the future.

Related: Beginners Guide to Email Marketing

The Best Ways to Capture Email Addresses

  • Have Multiple Email Capture Forms – Put many email capture forms on your website. Include them in the sidebar or at the end of your blog posts.
  • Free Downloads – Offering free gifts will get the most email subscribers to join your email list.
  • Exit Pop-Up Windows – There are pop-up windows that appear when users are about to leave your website. Pop-ups that offer free gifts in exchange for their email can convert well.

Email Marketing Software Options

  • AWeber – Get 500 email subscribers for free. Spend less time marketing and more time growing your business with automated emails.
  • MailChimp – Simple interface and allows you to build an email list of up to 2,000 people for free.

Start building your email list to market too.

You may be missing out on a large list of people to market to in the future if you don’t.

4. Promote Your Beats Online

Promote Your Beat Selling Website
Use Social Media to Promote Your Beat Selling Website

To sell your beats online you need to start getting traffic to your beat selling business.

You can use all the social media websites to promote your beats.

Create Youtube Videos

Showcase your beats by creating YouTube videos. Promote your beat website in the video description.

Example Beat Video: Lo-Fi Type Beat – “Fresh Air”

This one video has over 2,000,000 views.

Uploading your beats to YouTube can get views and generate traffic to your website.

Related: How to Promote Beats on YouTube | How to Make Beat Making Videos

Repurpose Videos to Other Social Sites

Take the YouTube of your beats and upload to other social media websites like:

You need to find different ways to get traffic to your website.

Your website needs visitors, otherwise it will not generate sales.

So focus on getting website traffic.

Also, adding links to your website from these different social media sites will help your website search engine rankings.

Related: 13 Ways to Increase Website Traffic

5. Create Content to Attract Music Artists

Create Content to Attract Music Artists
Screenshot of the Music Producer Curtiss King

You want to build an online brand and become a trusted source for information.

There is a term called “content marketing”.

This means creating content that indirectly promotes your products or services.

A good example of this is Nike. Nike creates marketing videos that promote an athletic lifestyle which promotes their products.

Create Youtube Videos to Become a Trusted Source of Information
Keyboard Review by TAETRO

You need to do the same. You need to create content to capture the attention of music artists.

Content marketing is more effective than paying for ads. It helps to promote your brand, build authority, and establish trust.

Think about your favorite music producers on YouTube.

They share tips to help you create music and entertain you. So you keep going back for more.

This is what you want to do. Become a trusted source for information so people come to you for beats and music services

Create helpful content on your website and social media to start building a brand and authority.

You can use this content to promote to your email list and send it to music artists to build a connection with.

Related Articles:

To succeed at selling beats, focus on the long-term strategy of building an audience and getting traffic.

Here are examples of music producers who have built huge audiences on YouTube:

Music Producer Busy Works Beats

Busy Works Beats
770,000+ subscribers

Music Producer L. Dre

L. Dre
275,000+ subscribers

Music Producer Curtiss King-min

Curtiss King TV
220,000+ subscribers

Related: 18 Music Branding & Marketing Tips

6. Contact Music Artists Directly

Contact Music Artists Directly
Build Relationships With Music Artists – Photo by Billetto Editorial

It’s important to take a proactive approach to your beat-selling business.

Don’t just wait for music artists to find you.

Message music artists on Twitter, SoundCloud, and Instagram to connect.

On LinkedIn, find music managers, A&Rs, and others who work with music artists and try to build relationships.

Don’t spam people begging them to check out your beats.

This will get you blocked and damage any type of relationship.

Try to be helpful. Ask…

  • How can you help this person?
  • What service or resource can you provide?

Develop a strategy for introducing yourself in a helpful way to build trust and a long-term relationship.

When it comes to how you message others, simply treat others how you would like to be treated.

You don’t want to be spammed or constantly sold to.

A helpful approach can lead to some promising opportunities.

Related: How to Get Repeat Customers

I got my first beat sale through SoundCloud by messaging rappers if they are interested in my beats. If you ask me, that’s the best way to have to pay customers for life!

– Teodor (TED0BEATS)

7. Use Beat Selling Marketplaces

Use Beat Selling Marketplaces

While we recommend having your own beat website, you can still utilize these other websites to promote your beats.

These websites can be helpful because they have customers looking to buy beats.

It doesn’t hurt to put some of your best beats on these websites to see if they drive sales and traffic.

Here are some of the beat-selling market places starting plans.

MarketplacePer Month12 Months# of BeatsCommission %
BeatStars$9.99$119.88Unlimited 0
Soundclick$8$96Unlimited15 to 30

We encourage you to try out these different instrumental marketplaces to see if they provide any success.

The goal is to get people to your beat website to promote your beats, brand, and get them on your email list.

8. Bonus Tip: A/B Test Your Beat Website

Use Heat Map Click Tracking to Improve Your Beat Site
Use Heat Map Click Tracking to Improve Your Beat Site – Hotjar

To succeed at selling beats online get in the habit of testing.

Test prices, images, text, colors, promotions, and more.

Simple marketing messages can help or hurt your beat sales.

So it is important to constantly test your website to see what will get the most conversions. runs thousands of A/B tests to improve the user experience and get people to buy more.

Related: How to Sell Your First Beat

Bonus tips left by producers in the comments:

  1. Offer Free Beats – I gave away a free beat, which led to a music artist buying 5 beats from me months later. – Kyle Smith
  2. Use Acapellas – I would use acapellas over my beats, which inspired people, which led them to buy my beats. – Chris
  3. Use Social Media – I posted beats on SoundCloud and YouTube which led to someone contacting me about purchasing a beat. – Aidan

How to Price Beats to Sell

We reviewed the top 70 beat selling websites on Google and found the following stats on pricing beats.

Non-Exclusive Lease Beats

The most popular price for non-exclusive lease beats is $25. Includes an MP3 file, and the beat tags are removed.

Non-Exclusive Lease Beat Price
  • 28% – $25
  • 20% – $19.99
  • 19%- $30
  • 7% – Under $10
  • 7% – $15
  • 7% – $27
  • 7% – Above $32
  • 5% – $17

Premium Lease Beat

For premium leases, $50 is the most popular price which includes a WAV file.

Premium Lease Beat
  • 23% – $50.00
  • 21% – $29.99
  • 18% – 34.99
  • 10% – $39.99
  • 10% – Over $60
  • 8% – Under $20
  • 8% – Between $42 to $47

Exclusive Beats

The most popular price for exclusive beats online was $150 and $250.

Exclusive Beat Price
  • 35% – $150 to $250
  • 17% – $250+ to $350
  • 17% – $350+ to $450
  • 15% – $450+ to $550
  • 7% – Under $100
  • 5% – $1999.99
  • 2% – $999.99

The prices above are the most common prices. Try different prices with your audience to find out what works best.

You can certainly sell exclusive beat rights for more than the numbers above. These are just the most common prices.

Related Articles

15 Beat Selling Tips

Offer Bulk Discounts on Beats
Offer Bulk Discounts on Beats

Here are a few helpful beat-selling ideas you might want to try.

1. Automate Your Beat Selling Business

Automate your beat business as much as you can. Offer instant beat downloads.

Create email autoresponders to promote your content and beats.

Have an SEO strategy to help generate search engine traffic.

2. Best Beats First

Put your best beats first in your beat player. If a visitor clicks the first 3 beats and doesn’t like what they hear, they will not continue to listen. So put your best beats first.

3. Keep Beat Names Simple

Don’t make beat names long, complicated to read, or impossible to pronounce. Keep beats under 3 words if possible.

4. Include Music Artist Names in Beat Names

Use the names of popular music artists and music producers names to help get visitors’ attention.

Some artists are searching for specific types of beats, so this can help with getting beat plays.

5. Choose Quality Over Quantity

It’s better to have 40 great beats that people will want to buy, rather than 100 just okay beats that no one wants.

6. Re-market to Previous Customers

It can be hard to find good-paying customers.

But if you can get someone to buy from you once, there is a good chance they will buy from you again.

So offer deals and discounts to encourage these people to buy from you again.

7. Keep Your Beat-Selling Website Simple

Too many messages and graphics can be overwhelming and distract website visitors.
Keep your producer website simple to help your beat selling business.

8. Know Your Target Audience

You need to know what type of music artist you are sending beats to.

You don’t want to send a Hip Hop artist Pop beats.

9. Network

I’m sure you have heard this before. It’s not what you know, it’s about who you know.
You have to get your foot in the door, and meeting those right people can expose your music to the right person.

So give your music to everyone: Rappers, singers, managers, engineers, songwriters, musicians, etc.

It’s a small world, so you have no idea of who some people off the street may know.

Make sure you have a business card handy with a name, phone number, email address, and web address to stand out.

10. Make Beat Making Videos

Making YouTube videos and sharing knowledge can help you to get exposure.

There are many people online who want to learn. These people can become fans and potential customers.

12. Participate in Music Forums

You can use music forums to establish yourself as an authority on music by sharing helpful info.

Forums can generate website traffic by including your website address in the signature.

Also, share helpful “related” articles on your website.

13. Give Away Free Beats

People love free things. Free is an excellent way to get someone’s attention. Many beat producers offer free beats in exchange for an email address. Once you get someone’s email address, you can market to them to try to get them to buy beats.

14. Promote! Promote! Promote!

Put a web address everywhere:

  • Email Signature
  • Forum Signature
  • Social Media Profiles
  • Blogs Comments

This will make people aware of your website, and can generate some traffic.

15. Be Everywhere

Make your beats available everywhere.

You don’t know where people may come across your music.

Use sites like Airbit, BeatStars, and Soundclick along with social media sites.

Make your music available online to listen to, and easy to buy.

I recommend using all those sites to promote your website.

16. Don’t Be Overly Protective of Beats

Too many producers are overly protective of their beats because of the fear they will be stolen.

To succeed at music, your beats need to get heard.

Sharing your beats with the right person can open up tons of opportunities for you.

10 Tips for Music Producers

Tips for Music Producers

1. View yourself as a small business.
2. Research topics you don’t know. Educate yourself.
3. Plan smarter and work harder.
4. Work with people with similar goals.
5. Start working on full projects from start to finish.
6. Learn to read contract agreements.
7. Build an online brand.
8. Don’t believe everything you hear.
9. Set fair beat prices.
10. Get a music or entertainment lawyer.

Beat Selling FAQs

Here are common questions beat producers have when it comes to selling beats.

Is Selling Beats Online Profitable?

Selling beats can be very profitable for music producers. You can create a beat selling website cheaply, and use social media to generate traffic and sales. The biggest expense is your time creating music, and promoting your beats. Almost everything else is profit.

How Much Should I Sell My Beats For?

Here are the most popular beat prices and licenses:

  • Lease Beats – $25
  • Premium Beats – $50
  • Exclusive Beats – $150 and $250.

These beat prices came from visiting the top 100 beat websites on Google.

What is The Best Site to Sell Beats Online?

Beatstars & Airbit are the most popular websites to sell beats online. But they are oversaturated with 500,000+ competing music producers. The best website to sell beats is your own beat-selling website. Because it focuses on your beats, products, and services.

How Do I Sell Beats Online?

To sell beats online create a website with a beat store of popular music genres. Use YouTube, SoundCloud, and Instagram to get traffic. Capture email addresses to market too in the future.

Can I Sell Beats With Copyrighted Samples?

You should not sell beats with copyrighted samples without the permission of the copyright holder. If you do not clear samples it can lead to legal issues. There may be some flexibility for using copyrighted samples if you are releasing a project for free. But music artists have been sued in the past for releasing free mixtapes with copyrighted samples.

How Do I Know If My Beats Are Good Enough to Sell?

Here are three things to think about to help determine if your beats are good enough to sell.

1. Have music artists created songs with your beats?

If the answer is no, why? Are you sure your beats are in the right song structure that is desired by music artists?

2. Have you received feedback on your beats?

Get feedback, but not just from your friends who will give you polite answers. Find honest music lovers who will give constructive feedback to improve and make better music.

3. Are your beats properly mixed?

When music artists listen to your beats are they mixed so they sound good on different speakers?

Don’t let the 3 items above stop you from getting started with selling beats online. But you should consider the points above so you have the highest chance of success.

If you don’t, you may not do well at selling beats online without good feedback and music artist interaction.

Do you have tips on how to sell beats online fast? Please share in the comment section below.

I hope this post has been helpful for anyone looking to sell beats online.

Create a Beat Website Today!

Our Beat Selling Website Template offers automated beat downloads, discounts, product store, and much more.

Music Maker WordPress Theme
  • Unlimited Beats & Pages
  • Sell Digital & Physical Products
  • Full WordPress Music Website
  • 90 Free Graphics - Get $15 Off

Related: How to Start a Business in 20 Steps

Mark V.

Written By Mark V.
Hip Hop Makers is a music production website launched in 2008 to teach music lovers how to make music, sell beats, and make money from music.


  1. 1 My first instrumental I sold it without “money” haha they did not pay me. and I made my website and that’s where I sold the first one.

    2 – A tip to all Beatmaker and Music Producer. (You always have to learn and grow and believe in yourself)

    3 One of the best websites for Beatmakers, Dj, Producers, Marketing Etc. is undoubtedly and to sell your beats I’am use

  2. When I sold my first beat I found that creating within my own capabilities, not saying that you should not try a variety of different genres, or even think outside the box so to say, but I believe that everyone has a special talent even within their own niche. So that’s what they should do or pursue but at the same time always staying relevant, always being aware of how music and the industry changes.
    After that, advertise however you can.


  3. Very nice article. This will help a lot of producers who start to sell beats online and maybe help some advanced producers as well.

  4. The most helpful down right excellent well written post. Massive help to producers. Save a lot of time.

  5. Selling beats online can make a producer rich, but the producer’s beat must be of high quality in order to be able to sell it online.

  6. Thank you So much for wonderful information

  7. I think this is very helpful and im going to go further with this process…. THANK YOU

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